About Us

Reign Boutique Stores

Reign opened its doors in 2009 with our first brick and mortar shop in Merrick, NY offering a limited selection of must have styles.

As our following grew the Merrick store expanded in size and so have our amazing product lines. Each season our buyers search to find products we can't live without to enhance your visit to our shopping sanctuary.

In Sept of 2017 we brought our curated fashion fix to Long Beach NY's West End and opened our second location Reign Beach.

Fast forward to 2020, a year the world will never forget. It seemed questionable what businesses would survive. Founder Wendy DaCosta saw it as an opportunity to delve into a new way of connecting with customers and started reignboutique.com. Just as she was navigating the start of e-commerce for Reign long time friend and former Store Manager Lauren Pizzimenti reached out to see how she could help, and from that a partnership was born. Lauren started her career at Reign at just 16 years old! That year she told Wendy "I want to own this store one day" Wendy laughed and said maybe you will build a store one day. She said No! I want this one. 12 years later ...anyone who knows her will tell you when she sets her mind to something she will make it happen. So that brings us to today with Lauren and Wendy partnering on 2 boutiques and and bringing some Reign to the world with reignboutique.com.

2009 Merrick Rd. Merrick NY 11566 516-442-2485

872 West Beech St. Long Beach NY 11561 516-665-9057

We love our customers and we LOVE to see how you rock your Reign styles. Tag us on Instagram @reignboutique when you post a Reign look.